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Rank Higher on Google Maps: SEO Guide to Google My Business

This is where Semrush actually ranks in the SERPs (#3 position), given that I’m currently searching in Incognito mode. However, despite how “easy” it is, many people still carry out this method incorrectly. More importantly, it also means that you’re pulling in plenty of traffic. This system plays a crucial role in maintaining the integrity of Google’s search ecosystem by flagging and de-listing sites that violate Google’s spam policies. In times of natural disasters and other emergency situations, the SOS Alerts system surfaces the most recent updates from local, national, and international agencies. BERT processes the entire context of a search term by analyzing the relationships between the words used.

improve google ranking

Don’t Be Afraid of Low or Zero-Volume Keywords

improve google ranking

You can use Google Analytics or your favorite SEO tool to measure organic traffic and rankings. Selecting keywords with a lower difficulty score increases your chances of ranking higher, especially if your website is relatively new or has lower domain authority. For example, if you search Google for the term “how to check website traffic”, the results show a list of tools and not a set of instructions as you would expect.

Google now supports structured data for an image’s licensing information. Adding this gives credit to the license holder and also makes it easy for users to learn how to license the image. Illyes said this was more of a nice to have than a requirement for ranking. Only when appropriate, use a relevant keyword you’re targeting to describe the image. That’s why adding alt attributes to images is part of our always up-to-date SEO checklist.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

The Yandex ranking factors leak of January 2023 revealed Yandex uses around 690 ranking factors, give or take. Before we list what are important factors and signals for ranking, we need to talk about the mythical list of 200 ranking factors SEO Anomaly that Google allegedly uses. Google My Business is an important tool that can show you where you are performing best and where you could use some improvement. As a local business owner, you’ll want to use it to your full advantage when analyzing your audience.

improve google ranking

Local SEO strategies to improve your Google Business Profile ranking

improve google ranking

When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. User experience (UX) also plays a pivotal role in how Google ranks websites. Introduced in 2015, it uses machine learning to better understand the connection between words’ physical and conceptual realities. Basically, it helps Google interpret ambiguous or unusual search queries by connecting them with similar past searches and refining the results accordingly, aka machine learning. This helps improve the accuracy and quality of search results over time, especially for long-tail keywords and conversational searches.

  • If, for example, you provide landscaping services, you won’t show up for a search about dentists, and that’s good.
  • If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
  • One of the best ways to attract natural backlinks is by creating compelling and shareable content.
  • Focusing on creating quality content with an engaging writing style, relevant keywords, and fresh material can significantly improve your website’s ranking on Google.
  • This means the search engine is becoming increasingly capable of understanding the exact intent and need behind a user’s search queries.

Have a look around the site to discover a wealth of business-focused content. Understanding if your keywords are working for you is probably the most critical step. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile. It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use. This emphasizes to Google that your page is focused on that keyword and topic. From a Google SEO point of view, your title tag is the most important place to include your keyword.

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